Your website is not enough
Any website which is primarily dependant on Google search for traffic will have seen declining site visitors over the past number of years.
Declining website traffic means a decline in enquires which means a decline in leads and sales – not a sustainable scenario for any business.
This decline in website traffic is not an issue which can be resolved by trying to improve your site’s SEO performance on Google – as this is not an SEO issue to begin with.
What worked before no longer works.
And why is that?
People’s online behaviour has fundamentally changed.
Go back a few years and people were primarily using Google searches to find websites, products and services.
However nowadays people are spending much more of their online time within social media apps.
And one of the fundamental rules of any product or service promotion is that you need to be where your customers are.
So if your customers are now spending most of their online time within Facebook, Instagram, YouTube, TikTok, Twitter or LinkedIn, then that’s where you need to be too.
For advice on what social media channels might be appropriate to your business or how you might create the ideal content for your brand, reach out to us on [email protected] and we’ll be happy to assist.