Highly converting & cost-effective Email Newsletters

Email newsletters fell out of style for a number of years as social media became the preferred means of communication.

However, the cost-effectiveness and the high conversion rates of email newsletters to an engaged mailing list have ensured that they remain a very effective marketing tool.

Every business should be looking to build an email list of existing customers as regular contact with them will help both to ensure you retain them as well as it being easier to make a second sale to an existing customer than acquire a new customer.

As your list grows, you may then consider mailing list segmentation so you can offer different products or promotions to specific groups within your list.