July saw the initial roll out of Google Chrome 68 — the browser version which makes HTTPS highly advisory for all web site owners.
So what’s changing in Chrome 68?
Any website which does not have an SSL certificate will receive a negative visual indicator that says, “Not secure” beside the URL in Chrome’s address bar.
What is SSL Certificate?
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
Why are SSL Certificates Critical?
1. Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server. If data is transmitted without SSL, data such as credit card numbers, usernames, passwords, personal contact details and other sensitive information is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
2. Protects You From Cybercriminals
Ignoring the rising tide of cybercrime can be harmful to you, your business and your customers’ business. If your website doesn’t have an SSL certificate, cybercriminals can identify weaknesses in your network as data is transmitted.
Installing an SSL certificate offers a vital means of defending against transit-based cyber attacks.
3. Builds Trust & Brand Power
With an SSL certificates in place, your site visitors will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. As a customer viewing your website, I will be assured that my information is being treated securely.
Don’t have an SSL Certificate?
You can now assume that Google is flagging your website as ‘Not Secure’
As we turn to the internet for everything, online security has become a necessity. It is relatively safe to assume that a security warning on a website will only result in a negative outcome.
You may expect it to increase your site’s bounce rate, it could decrease the time consumers spend on the site, the bounce rate, and eventually, the click rate on the SERPs ( Search Engine Results Pages ).
All of these factors will result in decreased search engine rankings.
What should I do?
Following consultation with our clients, many have already had SSL certificates installed on their website ensuring their hard-earned online reputation is preserved and enhanced. For those who still need to take action on this, please feel free to contact our office to arrange the securing of your own site.